Many ecommerce business owners have started in the ecommerce industry by learning things as they go.
Eventually, as their ecommerce business scales, they realize the value and importance of having an expert advise them towards their business development. In some cases, business owners turn to industry peer and partner networking sessions for guidance. Other times, business owners need someone in the trenches with them to offer solutions to their problems, and help their business get ahead of the game.
While the increasingly popular term “coach” has become synonymous with consulting, we are here to break up these two terms for your better understanding, and so you can finally find the ideal ecommerce expert for your business needs.
Consultants are typically hired for short engagement periods to offer their expertise for a specific solution. They act as an auxiliary member of your team and can cover a wide range of departments from marketing to HR. Consultants not only free your time but help expedite your results by filling in your knowledge gaps. While ecommerce consultants provide a host of services, they focus primarily on the following areas:
- Conversion rate optimization
- Product profitability analysis
- Supplier and vendor relationship management
- Inventory management
- Project-oriented growth measures
While consultants are often experts in their field filling in the gaps for your business, they don’t offer long-term support. We highly recommend you hire a consultant if you’re looking for expert help in diagnosing, treating, and optimizing your unique business problem and needs.
Ecommerce Business Coaching
In contrast to a consultant, you may want to hire a coach if you are looking to help develop, grow or strategize your business leadership or processes. A business coach will help you become accountable for your business, while giving you necessary insights and resources to scale your busines.They are there to give you emotional support, as much as they are there to help your business ideas come to life.You can often expect your business coach to help you in the following areas:
- Resource Literacy
- Mental & Emotional Support
- Change Management
- Networking potential
Ecommerce business coaches help “guide” you through your entrepreneurial journey and can be helpful at multiple stages of your business growth. Often coaches help scale through offering sales strategies, technology advancement suggestions, and “hive” mind networking opportunities.
“Hive mind” is a term that is used in coaching spaces.Coaches have numerous experiences as a result of working with multiple different perspectives and processes. Thus, influencing how they guide you. They may also place you with other like-minded entrepreneurs in a cohort or mastermind to help you develop innovative ideas or help assess the viability of ideas. This hive mind is exclusive to coaching and does not appear in consultation.
We believe that every client will need a specific solution tailored to their specific needs. We often take we take a hybrid approach with coaching and consulting. While we have network peers and partners we can connect our clients with, we do not operate “masterminds” or cohorts. Our consulting is directed at helping guide you to an immediate inventory solution; while we weave coaching in through change management practices and training methodologies such as our practice of “I do, we do, you do”.
We use our training methodology of “I do, we do, you do.” as not only a way to help clients get real hands-on experience with their business technology solutions but also so your team can continue taking initiatives in the future using the same methodology. In addition to our training methodologies, you see our hybrid coaching and consulting process in the way we help analyze your business in our Discovery Process. We do this to help you predict your business needs for the future. While many platforms can implement your system, part of Clearinity’s mission is to teach you how to operate your system optimally even if it means, helping reorganize your team to better suit new efficient workflows.
Lastly, we prefer to right-size our approach to our clients. We understand that this is a large investment both for your business and you personally. Therefore, we want you to take away the most you can from the engagement and your tools. Our goal is to mix and match different approaches for each client until we arrive at solutions that best suit their needs, elevating them to their next level of growth.